tate music group...setting our own price

I received this information from some of our Executive Staff. I have to say, when I read it, I was blown away. Not by the facts and numbers that are presented...I knew what to expect there. I was blown away by the candid-ness of this author...willing to share her 'fortunes' (or misfortunes) with anyone who is willing to read them.

Now, you may say, "What does a book deal have to do with my music career/contract?" A lot. Yes they are different in subject/product but not in nature. The basic principle has always been the same for the publisher/label - get as much as you can out of the 'artist'...and then get some more.

Please hear me...I am not trying to say that individuals or companies are crooks, cheats, etc...I am, however, saying that the system that has been in place for a long, long time is not friendly or warm to the artists (or authors) who create the brilliance they sell.

At Tate Music Group, our vision and purpose is to change this model and mindset. We want to be more concerned with working together with our artists, side by side, instead of walking on their backs to get to the end goal. Success usually comes with a price...but Tate Music Group (and Tate Publishing) are not willing to pay the same types of ethical costs that have plagued this industry for so long.

Instead, we are setting our own price...and the outcome is gain.

Here is the article:

A few years ago I made a promise to my writer friends that if I ever had a novel hit the top twenty of the New York Times mass market bestseller list that I would share all the information I was given about the book so writers could really see what it takes to get there. Today I’m going to keep that promise and give you the stats on my sixth Darkyn novel, Twilight Fall.

Here is the first royalty statement for Twilight Fall, on which I’ve only blanked out Penguin Group’s address. Everything else is exactly as I’ve listed it. To give you a condensed version of what all those figures mean, for the sale period of July through November 30, 2008. my publisher reports sales of 64,925 books, for which my royalties were $40,484.00. I didn’t get credit for all those sales, as 21,140 book credits were held back as a reserve against possible future returns, for which they subtracted $13,512.69 (these are not lost sales; I’m simply not given credit for them until the publisher decides to release them, which takes anywhere from one to three years.)

My net earnings on this statement was $27,721.31, which was deducted from my advance. My actual earnings from this statement was $0.

My advance for Twilight Fall was $50,000.00, a third of which I did not get paid until the book physically hit the shelf — this is now a common practice by publishers, to withhold a portion of the advance until date of publication. Of that $50K, my agent received $7,500.00 as her 15% (which she earns, believe me) the government received roughly $15,000.00, and $1594.27 went to cover my expenses (office supplies, blog giveaways, shipping, promotion, etc.) After expenses and everyone else was paid, I netted about $26K of my $50K advance for this book, which is believe it or not very good — most authors are lucky if they can make 10% profit on any book. This should also shut up everyone who says all bestselling authors make millions — most of us don’t.

Just as a side note - if this author would have worked with our parent company, Tate Publishing...the net earnings would have been almost 4 times as much. Just FYI.

tate music group...a buzz

That's right. A buzz. There is a buzz happening in the music world surrounding Tate Music Group and what we are doing with and for up and coming artists. This past week/weekend, some of our Executive Staff traveled to the Gospel Music Awards. They spent their time going to concerts, showcases, and interviews for our Artist of the Year, Jeff Chandler (who knocked it out of the park!). It was a great time for Jeff...and for TMG.

It seems that the music world just doesn't know what to do with Tate Music Group. Our president, Ryan Tate, was asked over and over again about how and why Tate Music Group works and what the secret to our success is. In fact, a good number of these questions were asked of him during an hour long interview he had with Billboard Magazine.

The secret is...there is no secret. Just a lot of vision, passion, and a ton of hard work. Tate Music Group has taken the best of the 'industry' and discarded the rest. We know how important it is for artists to retain their rights and freedoms. We know that artists want to have control over what they do. We know that artists can't do it all on their own and need help. And we know that so many channels won't work directly with artists...unless they have a label backing them up.

With all that in mind...Tate Music Group was started. TMG is able to provide the services, support, and opportunities that artists need to have a chance to make it in this industry. The difference is that, unlike so many other companies and labels, we walk side by side...and not on top of the artists we work with. Partnership is key for this to work...and it is working very well.

Another question that was asked a lot - "how is Tate Music Group so successful at a time when the music industry is struggling and in a decline?" The answer to that is hard work, incredible leadership, and great choices.

Allow me to take an example from a sport I love to do, cycling. The reason why Lance Armstrong is the greatest of all time isn't because he outsmarted the competition or had better equipment during the Tour de France. He is the greatest because he pulled away, during the mountain sections, when the rest of the pack tried to just maintain and not fall apart. He was willing to outwork everyone else...especially when everyone else was struggling to survive.

Similarly, the 'industry' is struggling...fighting the economy, piracy, unhappy artists, etc. Tate Music Group, on the flip, is growing, expanding, hiring...you get the idea. As a company, our leadership has kept us free from debt and placed us in a position to excell and change the face of the music industry. In fact, we are already seeing that happen...in Nashville of all places...

Every once in a while I talk to an artist who just isn't sure and tells me they want to "wait and see about us." Well, Tate Music Group is moving fast and picking up speed. I hope they don't miss the boat...

tate music group...the 4th thing

I received a letter from an artist who just signed with Tate Music Group. I am very excited that she is now a part of the TMG family for many reasons. First, she has a very beautiful voice and a lot of musical talent. Second, this has been a dream she has pursued for a very long time. And last but not least, she knows what it will take to make it to the next step. In other words...she gets it.

This is a very hard business to break into. Certain television programs, among other things, have given a false sense of ease regarding what it truly takes to find success. You have to be talented, you have to have incredible work ethic, and you definitely need to have what some would consider 'luck' (or maybe just really good networking...).

Another thing that is needed, though, to make this pursuit a true possibility is a strong team backing you up...helping to create opportunities and opening doors. This is something that so many indie artists just don't have. They have the first 3 but they are reluctant to move into a partnership with a label because of their fear, and rightly so, of losing their creative freedoms and their music rights.

At Tate Music Group, however, the artists we work with need not worry about that. One of the greatest parts about Tate Music Group is that our artists receive the benefits of the 4th thing (the team behind the artist and music) while maintaining their freedoms and control of who they are as artists. For me, hearing the stories I hear every week about bad contracts, etc...that freedom would be worth a lot.

I am so excited to see new artists join our TMG family. Obviously I am biased towards what we do and how we do it but, I have to be honest, I am constantly impressed at what we are able to do and offer the artists we are blessed to work with. It truly is an amazing thing to see our artists receive the 4th thing...without having to give up any of the other things that have gotten this far.