When promoting your album...it is imperative to have live interaction events. These can be performance based events - concerts, gigs, tours, etc. Or they can be hybrid events that deal with the promotion of the album through interaction (and possibly some performance) - CD signings, retail/niche promotional opportunities, media appearances, etc. Both are important to the promotion, publicity, and overall sales of the CD!
Every artist wants to focus on the former (live performance events)...and they should be focused on that. However, the latter (retail/promotional/media events) can often be even more effective from a sales and networking standpoint because of the people you have a chance to interact with. We get notes all the time regarding great niche/promotional events that turn into major performance or media opportunities. I want to share one we received this past week from an artist in Texas:
"Here's a story for ya: I had a CD Signing at Hastings in Victoria, TX the end of January. I sold and signed several CD's. Met some great people and made new fans and friends. Thru this signing I picked up a radio interview from a radio station in Granbury, TX which is about 300 miles from Victoria. The program manager just happened to be there that day. We had the interview and he said check back in a month or two and let him know how it is going, and we'll do another interview. My music is being played on his station. Also thru this signing the store manager asked me to start up an open mic night at the Hardback Coffee Cafe on Thursday nights. I've done this for 3 weeks and they ask me back every week. I've sold several CDs thru this event and I'm gaining friends and fans. Last night I was asked to perform for a Recovery group at a Large Church in Victoria. I've also made other contacts for future gigs.
I want to thank You and TMG for taking an interest in me and my music. You are right, the CD signings aren't like performing; however, we really enjoy them. We've made some great contacts and get to talk about our Ministry and Music. A lady professor from Baylor University asked me to perform at a Memorial Service in the future. I sing Amazing Grace in Cherokee and that's what she wants for her Husbands Memorial... What an honor.
We request to be set up at the entrance of the store. When customers walk in we make eye contact and smile. Our music is playing and we hold out our business card and a refrigerator magnet with Heart of Grace Ministries on it. We don't sell a CD to everyone but we give them something of ourselves every time. Some people ignore us and refuse the grace we extend to them, but they are few."
Friday, February 17, 2012
Wednesday, December 28, 2011
tate music group...34 Bliss 'learn to fly'
Check out the above Tate Music Group video featuring new TMG artist, 34 Bliss. The video was shot in downtown Oklahoma City and really showcases the attitude and energy of the band. Also, check out this link to read a recent article written about 34 Bliss - from The Blue Water Traveler.
For more info and links, go to our TMG News page.
Tuesday, December 27, 2011
tate music group...#2 on iTunes
Hard work, great fan support, and strategic planning are the key elements to the early success Tate Music Group and Tiffany Alvord have had with the young YouTube star's newest album, My Dream. Tiffany's album was much anticipated by her more than 600,000 YouTube fans and subscribers...debuting at #2 on iTunes Singer/Songwriter chart.
As her label, Tate Music Group is very excited for Tiffany! We are all well aware, however, of the hard work that really begins now. Tiffany is already in the middle of the promotion and publicity of her new album...including a recent trip to China to appear on a Chinese national television program...and perform as part of a major concert in Shanghai.
Read more about Tiffany's music and her iTunes debut at #2 here. And make sure you go here to check out and buy her new album, My Dream.
Friday, September 30, 2011
tate music group...#2 Trio of the Year
Very exciting news this week - Voices of Glory were awarded the #2 Trio of the Year by the Branson Gospel Singer/Songwriter Association! Great job!
Also, as seen in the photo, Tate Music Group was able to schedule Voices of Glory to perform with another TMG artist, country music legend - Lee Greenwood! What an incredible show and a blessing for all those who heard & saw it!
tate music group...window of opportunity artists
Tuesday, September 6, 2011
tate music group...sondra watkins article
I wanted to share the link to an article written about Tate Music Group artist, Sondra Watkins. Read about Sondra's musical career to this point...and see what she plans on doing with her music and ministry. We are very excited for her!
Check out the article here: http://barrow.patch.com/articles/local-gospel-singers-dream-becomes-reality
Friday, September 2, 2011
tate music group...ICM award update
We are excited that Tate Music Group artist, Voices of Glory, made the top 5 for the Youth In Music Award! What an exciting opportunity for these talented young people! We can't wait to hear them announce their names as the winners of this prestigious award! Good luck!
Youth In Music (tie in category)
Aubree Bullock
Hannah Faith
Matthew Wacaster
McDougal Kids
Renee Spencer
Voices of Glory
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