Wednesday, May 23, 2012

tate music group...promotion that makes sense

My team found an interesting article this week about the state of our country's media in regards to the music industry - TV, Radio, etc. I will post the link below...but the basic idea is that media availability has decreased dramatically because of dominating control by a select number of players. One statistic from the article is that over the past 25 years, media input and control has decreased from over 50 to just 6 major players. That means that you have less opportunities to get your music in front of anyone responsible for making decisions in the media...and even less of a chance of those same people giving you the time to even listen to your music. We know this is the case for radio...since you have one program director (who is usually responsible for multiple stations) playing the music he HAS to play from corporate...and trying to squeeze in some that he actually likes and thinks his audience will like. As an aspiring artist, you have to be willing to put aside the traditional understanding of what "works" in the music industry and be realistic with your expectations. The truth is, these aren't the only hot spots to go to. You can find actual opportunities through many other avenues...if you are willing to think outside the box and be willing to be more organic in your growth as an artist. Since Tate Music Group started...our focus has been to stay ahead of the changing industry and look at new, effective ways to work with our artists and promote their music. There have always been (and will probably always be) the traditional promotion tactics for artists in the upper echelon of the music industry. However, those avenues are rarely open for the new, aspiring why spend much time and resources there? Across the board, it is imperative that we look at ways to promote music to the people who want to hear it. I think the numbers speak for themselves...and I think artists have more opportunities for exposure and promotion than ever before. They just need to embrace the new norms. That is where our focus is here at Tate Music Group...and we are seeing incredible numbers and opportunities that confirm our correct approach!

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