One of the things we try and stress to every artist we work with is the importance of getting and staying connected to your fan base. Why? Well, for starters, they are your fans. Simple as that. The fans are the ones who will not only buy your album...they will get the T-shirts and buttons, too. And, they're the ones willing to leave Milwaukee on a Friday to make it to a show you have in Cleveland on Saturday...in the middle of winter...and love you even more for it. True fans are dedicated to you and the music...as long as they feel like they are truly a part of you and the music.
For our TMG artists, we want to keep those connections as strong as possible. This is why we put a good amount of stress on social networking and connecting through online sites like myspace, facebook, and twitter. Basically, these sites and services are our modern day equivalent to the fan mail of the 60s and 70s. Artists of that era understood how important it was to answer the letters sent to them by adoring fans and friends. Why? To keep them as adoring fans and to make them realize that they truly are a part of the music.
We understand the importance of this at Tate Music Group...which is why I am so excited to be able to announce the new iPhone apps that we will be providing for all of our artists. These are AWESOME! They will be vital tools for our artists to use to keep their friends and fans updated on events, thoughts, music, reviews, and everything else...all while on the go! They will also be great sources of income for our artists because they will be apps purchased by fans...which means more sales and royalties to the artist.
They are also just plain cool. I mean, as a Tate Music Group artist, you are going to have your own app. Who else can say that?
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