Wednesday, October 15, 2008

better late than never

There have been quite a few artists who have said to me, "I wish I/we had known about Tate Music Group before we did [insert high dollar production item here] on our own." That statement makes me both happy and sad. Happy for us here at Tate Music Group because it reiterates our belief that what we offer is the best deal going. Sad because I think about the money, the thousand and thousands of dollars, that is spent on producing a CD but having no support after its been created.

I think that is what truly sets us apart here at Tate Music Group. We offer what no one else does or can. What we offer goes beyond just the production and manufacturing of a CD. We offer a partnership with each of our artists to help them, in any way we can, to get to the next level. Sounds different, huh? Well, it is.

Production and manufacturing are very important parts in the music process. We agree with that, which is why we offer those services to all of our artists. The problem is, if you stop there, what do you do now? What do you do with the hundreds, perhaps thousands, of CDs sitting in a closet in your drummer's two-bedroom apartment? How do you get people to seriously consider you for shows, interviews, or openings for larger bands? What about radio? What is the plan for talking to radio stations? Do you send in a CD with a note about you, maybe an EPK? Thousands are doing the same thing. What is truly going to set you apart? And what about distribution? Besides iTunes and CD Baby, where else are you going to get your music represented? How can you get it out of your local music store and into a nationwide distribution channel?

The great thing is that all of these questions can be answered in one of two ways: 1. You can pay for each of these services to happen. There are booking agents, publicists, radio promoters, and distribution managers who will gladly get this going for a not-so-small fee - or - 2. You can sign on with Tate Music Group and you get all of these and more. (Wow, that sounds like a commercial...but it's true.)

That is what makes us different than all the others. We do all we can, all that I have talked about and more, to help our artists to make it, to find success. We care about each of our artists and we want them all to know that TMG is working hard and smart, on their behalf.

So when people tell me they wish they would have known about Tate Music Group first, my response is "Better late than never." We truly care about our artists and we want to serve them any way we can.

By the way, if you wanted to find out more or just have some questions, I'd love to talk to you. Just give me a call at 405-376-4900.

1 comment:

Anonymous said...

Allen,

I really enjoyed your post and will make sure everyone I know at our studios knows about this. It sounds like a great mix of opportunities all at one place, I am in and will chat with you soon.

Thanks man!

Chris Trenton