That's right. A buzz. There is a buzz happening in the music world surrounding Tate Music Group and what we are doing with and for up and coming artists. This past week/weekend, some of our Executive Staff traveled to the Gospel Music Awards. They spent their time going to concerts, showcases, and interviews for our Artist of the Year, Jeff Chandler (who knocked it out of the park!). It was a great time for Jeff...and for TMG.
It seems that the music world just doesn't know what to do with Tate Music Group. Our president, Ryan Tate, was asked over and over again about how and why Tate Music Group works and what the secret to our success is. In fact, a good number of these questions were asked of him during an hour long interview he had with Billboard Magazine.
The secret is...there is no secret. Just a lot of vision, passion, and a ton of hard work. Tate Music Group has taken the best of the 'industry' and discarded the rest. We know how important it is for artists to retain their rights and freedoms. We know that artists want to have control over what they do. We know that artists can't do it all on their own and need help. And we know that so many channels won't work directly with artists...unless they have a label backing them up.
With all that in mind...Tate Music Group was started. TMG is able to provide the services, support, and opportunities that artists need to have a chance to make it in this industry. The difference is that, unlike so many other companies and labels, we walk side by side...and not on top of the artists we work with. Partnership is key for this to work...and it is working very well.
Another question that was asked a lot - "how is Tate Music Group so successful at a time when the music industry is struggling and in a decline?" The answer to that is hard work, incredible leadership, and great choices.
Allow me to take an example from a sport I love to do, cycling. The reason why Lance Armstrong is the greatest of all time isn't because he outsmarted the competition or had better equipment during the Tour de France. He is the greatest because he pulled away, during the mountain sections, when the rest of the pack tried to just maintain and not fall apart. He was willing to outwork everyone else...especially when everyone else was struggling to survive.
Similarly, the 'industry' is struggling...fighting the economy, piracy, unhappy artists, etc. Tate Music Group, on the flip, is growing, expanding, hiring...you get the idea. As a company, our leadership has kept us free from debt and placed us in a position to excell and change the face of the music industry. In fact, we are already seeing that happen...in Nashville of all places...
Every once in a while I talk to an artist who just isn't sure and tells me they want to "wait and see about us." Well, Tate Music Group is moving fast and picking up speed. I hope they don't miss the boat...
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