Showing posts with label music industry. Show all posts
Showing posts with label music industry. Show all posts
Wednesday, May 23, 2012
tate music group...promotion that makes sense
My team found an interesting article this week about the state of our country's media in regards to the music industry - TV, Radio, etc. I will post the link below...but the basic idea is that media availability has decreased dramatically because of dominating control by a select number of players. One statistic from the article is that over the past 25 years, media input and control has decreased from over 50 to just 6 major players. That means that you have less opportunities to get your music in front of anyone responsible for making decisions in the media...and even less of a chance of those same people giving you the time to even listen to your music. We know this is the case for radio...since you have one program director (who is usually responsible for multiple stations) playing the music he HAS to play from corporate...and trying to squeeze in some that he actually likes and thinks his audience will like.
As an aspiring artist, you have to be willing to put aside the traditional understanding of what "works" in the music industry and be realistic with your expectations. The truth is, these aren't the only hot spots to go to. You can find actual opportunities through many other avenues...if you are willing to think outside the box and be willing to be more organic in your growth as an artist.
Since Tate Music Group started...our focus has been to stay ahead of the changing industry and look at new, effective ways to work with our artists and promote their music. There have always been (and will probably always be) the traditional promotion tactics for artists in the upper echelon of the music industry. However, those avenues are rarely open for the new, aspiring artist...so why spend much time and resources there? Across the board, it is imperative that we look at ways to promote music to the people who want to hear it. I think the numbers speak for themselves...and I think artists have more opportunities for exposure and promotion than ever before. They just need to embrace the new norms. That is where our focus is here at Tate Music Group...and we are seeing incredible numbers and opportunities that confirm our correct approach!
http://www.trueskool.com/forum/topic/show?id=1464587%3ATopic%3A119281#.T7v4ITsR3cs.facebook
Wednesday, March 28, 2012
tate music group...that's what we've been saying
One of the most important (and most common) discussions we have with the artists we work with focuses on the business aspect of music. It makes sense...since this is called the "music business." The thing we most commonly stress is that the music is just the introduction into the industry - the business is what keeps you there.
Like any business, the product being introduced and promoted rises and falls on its quality and the ability of its creator to sell it to the consumer. The music business is no different. As an artist, your music is the product...and the quality of that music is very important. However, even more important is your ability (as the artist/creator) to promote and sell your product - in this case, your CD. You can have incredible songs and share those with an audience - completely captivating them. If that audience, though, isn't able to get your music and similarly recreate those feelings they had when hearing it live...they will forget about you and your music and move on to the next option.
This is why we (TMG) stress the importance of artists having lots of product and merchandise on hand for all your shows and events. It is not only your best point of sale...it is a way to engage with your audience again...and continue to inspire them by providing your music for them to listen and share over and over. That is both great promotion of your art and excellent business strategy - since a $10 CD at your show will end up as $6-$8 directly to you. Multiply that by 60 fans...and again by 50-60 shows per year - and you're starting to make this a career!
Of course, as you can see, the other aspect of selling your product is your ability to engage and captivate your audience. You have to put on a good show and give your audience something to not only be excited about at the time...but talk about to their friends the next day, week, month. This is how you, as an artist, are really just a salesman with a guitar (or piano, or microphone, etc.). I know that doesn't sound very appealing to most artists...but it is the truth about all business. Having the best product means nothing if you can't sell it to your audience. Time and again, I see incredible artists with no fan base and nothing (financially) to show for their work...because they aren't willing to do the 'salesman' role that is needed for this line of work. On the flip side, less musically talented artists can be some of the most popular and highest grossing artists because they have accepted their sales role and actively engage and inspire their audiences to action - which always involves buying their product (CDs, shirts, hats, etc.).
This is foundational to Tate Music Group and our goals for working with artists. We have been saying this for years and we see the most success from our artists that embrace music not only as an art but ultimately as a business.
Here is a video from Tom Jackson (a major promoter in the music business) stressing these same principles.
Like any business, the product being introduced and promoted rises and falls on its quality and the ability of its creator to sell it to the consumer. The music business is no different. As an artist, your music is the product...and the quality of that music is very important. However, even more important is your ability (as the artist/creator) to promote and sell your product - in this case, your CD. You can have incredible songs and share those with an audience - completely captivating them. If that audience, though, isn't able to get your music and similarly recreate those feelings they had when hearing it live...they will forget about you and your music and move on to the next option.
This is why we (TMG) stress the importance of artists having lots of product and merchandise on hand for all your shows and events. It is not only your best point of sale...it is a way to engage with your audience again...and continue to inspire them by providing your music for them to listen and share over and over. That is both great promotion of your art and excellent business strategy - since a $10 CD at your show will end up as $6-$8 directly to you. Multiply that by 60 fans...and again by 50-60 shows per year - and you're starting to make this a career!
Of course, as you can see, the other aspect of selling your product is your ability to engage and captivate your audience. You have to put on a good show and give your audience something to not only be excited about at the time...but talk about to their friends the next day, week, month. This is how you, as an artist, are really just a salesman with a guitar (or piano, or microphone, etc.). I know that doesn't sound very appealing to most artists...but it is the truth about all business. Having the best product means nothing if you can't sell it to your audience. Time and again, I see incredible artists with no fan base and nothing (financially) to show for their work...because they aren't willing to do the 'salesman' role that is needed for this line of work. On the flip side, less musically talented artists can be some of the most popular and highest grossing artists because they have accepted their sales role and actively engage and inspire their audiences to action - which always involves buying their product (CDs, shirts, hats, etc.).
This is foundational to Tate Music Group and our goals for working with artists. We have been saying this for years and we see the most success from our artists that embrace music not only as an art but ultimately as a business.
Here is a video from Tom Jackson (a major promoter in the music business) stressing these same principles.
Monday, November 30, 2009
tate music group...rockin' like a rolling stone
It has truly been an incredibly exciting month or so here at Tate Music Group...even more so than normal. I've sat in meetings and discussed the present state of the music industry (and how TMG is leading the charge into the future) with some of the major players including Kenny Rogers, Jim Mazza (Capitol Records), Jim Halsey, and...just today...Neal McCoy (more on that in a later post).
It is so exciting to be a part of a company like Tate Music Group...and to take part in both casting vision and helping make sure that it comes to pass. As I look to the coming new year...I can hardly wait to see what awaits us.
But...this post is really about something that I think is just 'cool.' Jim Halsey, one of the biggest names in Nashville, presented a signed and concert played guitar to our Founder, Dr. Richard Tate. The guitar is signed by the Rolling Stones...as in THE Rolling Stones. They are one of maybe 3 or 4 bands/artists who have forever shaped and influenced the face and sound of the music industry.
Pretty cool, huh?
Thursday, November 12, 2009
tate music group...making waves in nashville
Some of our Tate Music Group executive staff just came back from meetings in Nashville. They were meeting with some of the biggest and most influential names in music - Dolly Parton, Kenny Rogers, Jim Mazza - Capitol Records, and Jim Halsey...to name a few.
In short, the meetings were to discuss the state of the music industry and how and what TMG is doing that is so completely different - not the least of which is being successful.
Needless to say, a lot of things were discussed as to what we do here at Tate Music Group. We have a model that is so completely unorthodox (in regards to the 'normal' label industry) that many can't believe we can actually do what we do for our artists. It is unheard of for a label to be in the kind of partnership that TMG goes into with artists...not to mention the fact that we don't own the masters of an artists' music...nor are they obligated to stay with us any longer than they want!
I guess if you sit back and look at it through the eyes of those business men and executives who have done it the 'normal' way for so long...and have grown up in the Nashville/Major Label environment...it is easy to see why Tate Music Group's ideas and model would seem so incredibly different...even radical...
But for us, its just how we do it...and its doing great!
In short, the meetings were to discuss the state of the music industry and how and what TMG is doing that is so completely different - not the least of which is being successful.
Needless to say, a lot of things were discussed as to what we do here at Tate Music Group. We have a model that is so completely unorthodox (in regards to the 'normal' label industry) that many can't believe we can actually do what we do for our artists. It is unheard of for a label to be in the kind of partnership that TMG goes into with artists...not to mention the fact that we don't own the masters of an artists' music...nor are they obligated to stay with us any longer than they want!
I guess if you sit back and look at it through the eyes of those business men and executives who have done it the 'normal' way for so long...and have grown up in the Nashville/Major Label environment...it is easy to see why Tate Music Group's ideas and model would seem so incredibly different...even radical...
But for us, its just how we do it...and its doing great!
Friday, October 2, 2009
tate music group...a great article
There is a great article about one of our TMG artists that I wanted to share. Tate Music Group is proud of our artist, Nisha, and grateful for her kind words! You can look at the article about her in this months Music Connection Magazine - check out page 26.
Here is the write-up:
“Like any dedicated artist...R&B singer Nisha Hester focused her energy on recording a masterpiece rather than seeking the perfect label. In her corner, however, was former manager, Eric Stancil, who took the time to research her options and mail press kits to potential takers. A likely prospect was...TMG Records.
Although TMG needs to hear at least 3 songs in order to choose an artist, one song in particular got the attention of their signing rep. “Where Did The Love Songs Go” had such an impact that she even included a special introduction in the contract that mentioned the impression-making track as the reason TMG wished to sign her.
‘There are several things I love about TMG,’ explains the rising diva. ‘I like the support and freedom they give to their artists. They allow their artists to maintain all the ownership - as far as songwriting royalties go, we own everything.’ Plus, she adds, ‘They give the highest royalty payments of all the labels out there.’ Also, Hester felt the weren’t hiding an agenda. “We have the freedom to cancel anytime we’re not happy. We can work with other third-party companies,’ she marvels. ‘We have so much freedom!’
There had been another label under consideration, but they asked for a significant chunk of money up front. Weighing the two options, it was clear which company offered the better deal. In fact, TMG’s deal was so generous that she signed without any negotiations.
‘It was almost too good to be true,’ she says. ‘I really didn’t have to think too much about it.’ The agreement itself goes a year and includes an option to renew. Hester recommends other artists to find the label of their dreams; she insists on persistence and never compromising. ‘This is your life – don’t just sign up to the first thing that comes your way.’ She states. ‘And never give up.’
Nisha’s debut, The Metamorphosis, was released in September.
- Andy Kaufmann
Music Connection Magazine”
Here is the write-up:
“Like any dedicated artist...R&B singer Nisha Hester focused her energy on recording a masterpiece rather than seeking the perfect label. In her corner, however, was former manager, Eric Stancil, who took the time to research her options and mail press kits to potential takers. A likely prospect was...TMG Records.
Although TMG needs to hear at least 3 songs in order to choose an artist, one song in particular got the attention of their signing rep. “Where Did The Love Songs Go” had such an impact that she even included a special introduction in the contract that mentioned the impression-making track as the reason TMG wished to sign her.
‘There are several things I love about TMG,’ explains the rising diva. ‘I like the support and freedom they give to their artists. They allow their artists to maintain all the ownership - as far as songwriting royalties go, we own everything.’ Plus, she adds, ‘They give the highest royalty payments of all the labels out there.’ Also, Hester felt the weren’t hiding an agenda. “We have the freedom to cancel anytime we’re not happy. We can work with other third-party companies,’ she marvels. ‘We have so much freedom!’
There had been another label under consideration, but they asked for a significant chunk of money up front. Weighing the two options, it was clear which company offered the better deal. In fact, TMG’s deal was so generous that she signed without any negotiations.
‘It was almost too good to be true,’ she says. ‘I really didn’t have to think too much about it.’ The agreement itself goes a year and includes an option to renew. Hester recommends other artists to find the label of their dreams; she insists on persistence and never compromising. ‘This is your life – don’t just sign up to the first thing that comes your way.’ She states. ‘And never give up.’
Nisha’s debut, The Metamorphosis, was released in September.
- Andy Kaufmann
Music Connection Magazine”
Wednesday, September 23, 2009
tate music group...artist making the TV rounds
My last post was to inform everyone that Tate Music Group had just signed national, award-winning singer/songwriter, Regie Hamm. This post is to let people know that Regie's #1 hit song, "Time of My Life", is making the television rounds. First, American Idol - where it was the winning song and became the first #1 hit for David Cook (it is also the longest running #1 single in history...). Next, it was featured on the finale of America's Got Talent. And last night, it made its' ballroom debut by being featured on Dancing With the Stars.
Wow! What an incredible few weeks for Regie, his song and music, and Tate Music Group. It is exciting to see the success he is having and to be a major part of that. We are set to release his next single to national radio in about 2 weeks.
This is a very exciting time for Tate Music Group and the artists we are blessed to work with. News stories like this continue to prove how success breeds success and exposure brings even more exposure. The dominoes are falling...and Tate Music Group is making its mark.
Wow! What an incredible few weeks for Regie, his song and music, and Tate Music Group. It is exciting to see the success he is having and to be a major part of that. We are set to release his next single to national radio in about 2 weeks.
This is a very exciting time for Tate Music Group and the artists we are blessed to work with. News stories like this continue to prove how success breeds success and exposure brings even more exposure. The dominoes are falling...and Tate Music Group is making its mark.
Friday, September 4, 2009
tate music group...signs American Idol song winner
This is very exciting news for us here at Tate Music Group! I could try and describe all of Regie Hamm's accolades and such...but I will just let the press release do that for me. Enjoy!
FOR IMMEDIATE RELEASE
REGIE HAMM SIGNS BOOK AND RECORD DEAL
WITH TATE PUBLISHING AND TATE MUSIC GROUP
Plans for immediate single release to CCM radio and appearance at Kansas City’s
“Rock The Light” festival this weekend
NASHVILLE, September 2, 2009 – Hit singer/songwriter/producer Regie Hamm scored his biggest hit this year with the solo-written, 16-week No. 1 song “Time of My Life” for American Idol’s David Cook, and today he has signed a combined book and record deal with the Oklahoma-based Tate Publishing and Tate Music Group.
The announcement will be made formal with Hamm’s appearances this weekend at Kansas City’s “Rock The Light” festival. Tate Music Group plans an immediate single release to CCM radio, followed by a CD release and book detailing his inspirational story.
The book tells the story of Hamm’s adoption of an orphaned Chinese girl and the life-changing events surrounding it, including composing the hit song, “Time of My Life,” which was inspired by his emotional journey these past six years.
With 21 No. 1 songs to his credit as a songwriter, and a Top 20 Adult Contemporary hit as an artist, Hamm is well-poised for the single release to CCM radio. The single will be followed by the book, as well as a 20-song CD, tentatively called “Full Circle.” The project will include nine No. 1 songs written by Hamm, and eleven new originals. Hamm says the 20-song project is truly about his life and his journey.
“You can’t see the circle while you’re making it,” Hamm said. “Only special moments can allow you to see all of it: China… babies… songs… music… dreams… success… happiness. They all mean different things to me because of what I have been through. Any plan I could’ve developed would never have been as beautiful and unexpected. This one was divine.”
Tate Publishing, based in Oklahoma City, was founded in 2001 and has become one of the fastest growing publishing companies in the nation. They recently expanded to include record label Tate Music Group, and are distributed nationwide through Universal and Ingram.
President and CEO Ryan Tate said, “Tate Music Group is excited to partner with such a talented artist in Regie Hamm. We’re looking forward to making this venture a success for all.”
FOR IMMEDIATE RELEASE
REGIE HAMM SIGNS BOOK AND RECORD DEAL
WITH TATE PUBLISHING AND TATE MUSIC GROUP
Plans for immediate single release to CCM radio and appearance at Kansas City’s
“Rock The Light” festival this weekend
NASHVILLE, September 2, 2009 – Hit singer/songwriter/producer Regie Hamm scored his biggest hit this year with the solo-written, 16-week No. 1 song “Time of My Life” for American Idol’s David Cook, and today he has signed a combined book and record deal with the Oklahoma-based Tate Publishing and Tate Music Group.
The announcement will be made formal with Hamm’s appearances this weekend at Kansas City’s “Rock The Light” festival. Tate Music Group plans an immediate single release to CCM radio, followed by a CD release and book detailing his inspirational story.
The book tells the story of Hamm’s adoption of an orphaned Chinese girl and the life-changing events surrounding it, including composing the hit song, “Time of My Life,” which was inspired by his emotional journey these past six years.
With 21 No. 1 songs to his credit as a songwriter, and a Top 20 Adult Contemporary hit as an artist, Hamm is well-poised for the single release to CCM radio. The single will be followed by the book, as well as a 20-song CD, tentatively called “Full Circle.” The project will include nine No. 1 songs written by Hamm, and eleven new originals. Hamm says the 20-song project is truly about his life and his journey.
“You can’t see the circle while you’re making it,” Hamm said. “Only special moments can allow you to see all of it: China… babies… songs… music… dreams… success… happiness. They all mean different things to me because of what I have been through. Any plan I could’ve developed would never have been as beautiful and unexpected. This one was divine.”
Tate Publishing, based in Oklahoma City, was founded in 2001 and has become one of the fastest growing publishing companies in the nation. They recently expanded to include record label Tate Music Group, and are distributed nationwide through Universal and Ingram.
President and CEO Ryan Tate said, “Tate Music Group is excited to partner with such a talented artist in Regie Hamm. We’re looking forward to making this venture a success for all.”
Sunday, August 16, 2009
tate music group...exciting new happenings
One thing you have to get used to at Tate Music Group is change...fast change...the kind of change that improves our services to our artists and gives us another leg up on all the other companies out there who are trying to figure out what we have that they don't. There is a lot to that question...and I don't have the time to dive in there tonight.
Tate Publishing and Enterprises, which obviously includes Tate Music Group, will be launching a new division in the coming months - a music publishing company. This is so exciting! We will be offering to our artists the opportunity to not only record, perform, and promote their original music...we will soon be giving them a channel to showcase their writing and talents so that others can hear it and pay them to use it.
It will also be a place where outside artists can showcase their own music. Artists and musicians from all over will be able to see if there is that one song they have been looking for. TMG artists can take advantage of this, too. You never know when someone out there has written exactly what you wanted to...but couldn't find the right words. It is going to be an incredible service...and more importantly, an incredible tool for Tate Music Group artists and their songs.
There are a lot of ins and outs that will be finalized between now and then but I wanted to just give the web-world a heads up. Like I said before, change happens quickly at Tate. If you aren't holding on...you'll be left behind. And in the music industry, no artist can afford that.
Tate Publishing and Enterprises, which obviously includes Tate Music Group, will be launching a new division in the coming months - a music publishing company. This is so exciting! We will be offering to our artists the opportunity to not only record, perform, and promote their original music...we will soon be giving them a channel to showcase their writing and talents so that others can hear it and pay them to use it.
It will also be a place where outside artists can showcase their own music. Artists and musicians from all over will be able to see if there is that one song they have been looking for. TMG artists can take advantage of this, too. You never know when someone out there has written exactly what you wanted to...but couldn't find the right words. It is going to be an incredible service...and more importantly, an incredible tool for Tate Music Group artists and their songs.
There are a lot of ins and outs that will be finalized between now and then but I wanted to just give the web-world a heads up. Like I said before, change happens quickly at Tate. If you aren't holding on...you'll be left behind. And in the music industry, no artist can afford that.
Tuesday, August 4, 2009
tate music group...radio and media spots
I wanted to share some information with you regarding some cool happenings with our artist of the year, Jeff Chandler. Yesterday, Jeff kicked off his radio tour with a stop in the great city of Tulsa, OK. He was featured on KXOJ - did an interview and his song 'Because of You.'
This was exciting for a few reasons. Obviously, it is cool to hear Jeff on the radio and know just how much hard work was put into making that happen. It is also cool, however, because it is great to hear him share his heart and passion for the music he writes and performs. This is hands-down one of the best things about working at Tate Music Group. Music, for so many of our artists, is the expression of God's love, grace, and hope through them. It is ministry...even before it is entertainment. That is exciting to be a part of...and I am so glad that Jeff is able to share his music (and message) with the world.
You can hear the interview here.
This was exciting for a few reasons. Obviously, it is cool to hear Jeff on the radio and know just how much hard work was put into making that happen. It is also cool, however, because it is great to hear him share his heart and passion for the music he writes and performs. This is hands-down one of the best things about working at Tate Music Group. Music, for so many of our artists, is the expression of God's love, grace, and hope through them. It is ministry...even before it is entertainment. That is exciting to be a part of...and I am so glad that Jeff is able to share his music (and message) with the world.
You can hear the interview here.
Tuesday, July 28, 2009
tate music group...a cool event
I just thought I would share information about a cool event coming up for some of our Tate Music Group Artists. Franklin, TMG artists/band, will be opening up for former American Idol contestant, Chris Sligh. The event is Jesus Fest 2009 in Clarksville, WV - August 15th.
This is a very cool opportunity for Franklin for many reasons. They will be able to do a full 45 min - 1 Hour set before Chris goes on. They will also be performing and sharing their music with a very large crowd - the more people who listen, the more people who like, buy, and share their music.
These are the kinds of opportunities Tate Music Group is going after for our artists. We want to provide avenues where our TMG artists can find success. Sometimes the venues are smaller, acoustic venues and other times there are festivals and auditoriums where it is easier to just guess the number of people. Either way, the more an artist can get out there, play, and share their music...the better.
People will hear it, like it, and tell others about it. I know this will be the case for Franklin...I just hope the encores don't keep Chris Sligh from being able to play.
Franklin
This is a very cool opportunity for Franklin for many reasons. They will be able to do a full 45 min - 1 Hour set before Chris goes on. They will also be performing and sharing their music with a very large crowd - the more people who listen, the more people who like, buy, and share their music.
These are the kinds of opportunities Tate Music Group is going after for our artists. We want to provide avenues where our TMG artists can find success. Sometimes the venues are smaller, acoustic venues and other times there are festivals and auditoriums where it is easier to just guess the number of people. Either way, the more an artist can get out there, play, and share their music...the better.
People will hear it, like it, and tell others about it. I know this will be the case for Franklin...I just hope the encores don't keep Chris Sligh from being able to play.
Franklin
Tuesday, July 14, 2009
tate music group...refund
It is incredible to think that this actually happens at a company. We don't have to do it. We don't need to nor are there any unwritten rules that tell us we should. Nope. This is just something that Tate Music Group (and Tate Publishing) just does.
I think this is one of the most incredible things that TMG offers each of our artists. I don't really have much more to say about this...I think the picture speaks for itself.
I've said it many times before but I'll say it once more...Tate Music Group is, hands down, the greatest opportunity for artists trying to make it in this industry.
I am very glad I get to be a part of that!
Tuesday, June 23, 2009
tate music group...a good meeting today
I just wanted to write a quick post here to tell the internet world about a great meeting I had today with a potential Tate Music Group artist - we'll call him 'Jamie.' Jamie is incredibly talented - great musical skills, tremendous vocal ability, and writing that is off the charts (no, I am not exaggerating and no, 'Jamie' doesn't know this blog exists).
I am excited about this meeting because of a couple of reasons - 1 is that I am very excited about this partnership and seeing just how far we can take things with the music and 2 is that 'Jamie' is a go-getter that realizes what it is going to take to make it in this industry. He is out 3x a week performing at venues that probably range from 20 people to 200 people...but that doesn't matter too much to him right now because those people (20 or 200+) are walking away with his tunes in their head and his business cards in their pockets. Awesome!
That is something the Tate Music Group Acquisitions Staff is constantly trying to explain to many up and coming artists. It is vital to have an attitude that says, "I'm gonna go and do all that I can...and hopefully, somewhere along the way, I can get some help."
This is where we come in. We want to help artists achieve their dreams, one step at a time. Sometimes you just need that one door to open up...and other times it takes many doors and tons of phone calls to even get close to the dream. At Tate Music Group, our passion and purpose is to come alongside the artists we work with and help them get where they have been trying to get to on their own.
We believe dreams come true...but not without a lot of work and a lot of help.
I am excited about this meeting because of a couple of reasons - 1 is that I am very excited about this partnership and seeing just how far we can take things with the music and 2 is that 'Jamie' is a go-getter that realizes what it is going to take to make it in this industry. He is out 3x a week performing at venues that probably range from 20 people to 200 people...but that doesn't matter too much to him right now because those people (20 or 200+) are walking away with his tunes in their head and his business cards in their pockets. Awesome!
That is something the Tate Music Group Acquisitions Staff is constantly trying to explain to many up and coming artists. It is vital to have an attitude that says, "I'm gonna go and do all that I can...and hopefully, somewhere along the way, I can get some help."
This is where we come in. We want to help artists achieve their dreams, one step at a time. Sometimes you just need that one door to open up...and other times it takes many doors and tons of phone calls to even get close to the dream. At Tate Music Group, our passion and purpose is to come alongside the artists we work with and help them get where they have been trying to get to on their own.
We believe dreams come true...but not without a lot of work and a lot of help.
Friday, June 19, 2009
tate music group...still growing
It is amazing to be able to see what is going on with Tate Music Group and our parent company, Tate Publishing. Most of our artists and authors don't even get to see it but we are growing at an incredible rate.
I find it amusing when I am giving a tour to a potential artist. The conversation always turns to "Wow, you guys are packing it in here?!" It is true, we are truly outgrowing (in fact, have outgrown) our current buildings (we have 5 separate locations within Mustang) and are now expanding again.
We have purchased a very large building across the street and are in the process of gutting it and rebuilding it to fit our needs - mainly the production side of our books and music. I am very excited because soon the Tate Music Group studios will be across the street, instead of a 10 minute car ride away.
It's the little things, you know?!
Seriously, we are all very excited about what is going on with Tate Music Group and Tate Publishing. I think the main reason is that this expansion just shows how successful and how hard-working our company and our staff truly are. As an artist, that would make me overjoyed - to know that the label I partner with is doing outstanding in, let's face it, a pretty rough economic climate nationwide.
There is something to be said about working hard, working honest, and trusting that God is always in control.
Now, let's put up some more sheet-rock!
I find it amusing when I am giving a tour to a potential artist. The conversation always turns to "Wow, you guys are packing it in here?!" It is true, we are truly outgrowing (in fact, have outgrown) our current buildings (we have 5 separate locations within Mustang) and are now expanding again.
We have purchased a very large building across the street and are in the process of gutting it and rebuilding it to fit our needs - mainly the production side of our books and music. I am very excited because soon the Tate Music Group studios will be across the street, instead of a 10 minute car ride away.
It's the little things, you know?!
Seriously, we are all very excited about what is going on with Tate Music Group and Tate Publishing. I think the main reason is that this expansion just shows how successful and how hard-working our company and our staff truly are. As an artist, that would make me overjoyed - to know that the label I partner with is doing outstanding in, let's face it, a pretty rough economic climate nationwide.
There is something to be said about working hard, working honest, and trusting that God is always in control.
Now, let's put up some more sheet-rock!
Wednesday, May 27, 2009
tate music group...some more good stuff
Okay, so I really wanted to share this post from one of our artists, Jeff Chandler. Just to let you know, Jeff is one of the most talented people I have met...I mean that. As a songwriter, he writes with a talent and emotion that, in my humble opinion, is lacking in today's market. As a singer, great range and good, strong pipes. And, as a person, really good. It was great to meet and get to know Jeff and his family during our Artist of the Year Contest. The phrase 'Salt of the Earth' comes to mind.
So, I suppose these reasons stated above are why I truly enjoyed and appreciated Jeff's words (which I will post below). He gives an honest take on his experience and what all of our artists can expect when they work with Tate Music Group.
Don't worry...I'll get back to writing and rambling about nothing soon enough. In the meantime, enjoy.
_____________________________________________
SO YOU'RE CONSIDERING TMG AS YOUR LABEL...
Okay...
So I'm getting a TON of questions from great indie artists everywhere about the integrity of Tate Music Group. This blog should give you a good idea what to expect if and when you sign with TMG.
First of all let me go on record saying that TMG is an amazing group of thinkers and business folks...heck their just awesome people! They are an integral part (if not the tip of the spear) in the future of the music industry and indie artists in particular at this stage in the game. My experience with them as their "artist of the year" for 2009 has been nothing but positive..
"Of course"...you're thinking to yourself "Mr. artist of the year"..."things are GREAT for you"..."but what about everyone who's NOT artist of the year???"
WELL...I'm glad you asked! Here's the long and short of what to expect when you sign with TMG:
DON'T expect an advance..meaning mad cash on the front end of your deal. These look attractive up front, but remember....this is a LOAN...it comes out of your hide later!!
DON'T expect a huge national push for your record. Tate are professionals in PARTNERING WITH INDIES to help them grow and make a living at your music.
1. They help you make an "easy on the wallet" record to kick-start your merch sales and make you credible in the industry. TRUST me...you'll be hard pressed to find someone that can make the quality of a record for the LITTLE amount of money you have to invest.
2. They give you a web-presence. They'll help you get your music distributed in the most accessible market known to human-kind: CYBERSPACE!! Yesssss...
3. They will help you develop best-practices in business to help YOU grow YOUR career. They will not do it FOR you...I think this is where people have gotten disgruntled with them in the past...you WILL NOT BE AN OVERNIGHT SUCCESS.
I have been doing this for 18 years.....and only now am I beginning to see MODERATE succes.. Patience is a virtue...
Bottom line: They are a great PARTNER for indies...they can help you in many ways to become successful and YES...even a full-time artist!
In my humble experience you can trust TMG...They've always done for me what they said they would do and I know many artists with them that are hard workers that aren't looking for a handout who are very pleased with TMG...I am one them.
I highly recommend TMG to anyone who is serious about their music career.
Grace and peace to you all!!
So, I suppose these reasons stated above are why I truly enjoyed and appreciated Jeff's words (which I will post below). He gives an honest take on his experience and what all of our artists can expect when they work with Tate Music Group.
Don't worry...I'll get back to writing and rambling about nothing soon enough. In the meantime, enjoy.
_____________________________________________
SO YOU'RE CONSIDERING TMG AS YOUR LABEL...
Okay...
So I'm getting a TON of questions from great indie artists everywhere about the integrity of Tate Music Group. This blog should give you a good idea what to expect if and when you sign with TMG.
First of all let me go on record saying that TMG is an amazing group of thinkers and business folks...heck their just awesome people! They are an integral part (if not the tip of the spear) in the future of the music industry and indie artists in particular at this stage in the game. My experience with them as their "artist of the year" for 2009 has been nothing but positive..
"Of course"...you're thinking to yourself "Mr. artist of the year"..."things are GREAT for you"..."but what about everyone who's NOT artist of the year???"
WELL...I'm glad you asked! Here's the long and short of what to expect when you sign with TMG:
DON'T expect an advance..meaning mad cash on the front end of your deal. These look attractive up front, but remember....this is a LOAN...it comes out of your hide later!!
DON'T expect a huge national push for your record. Tate are professionals in PARTNERING WITH INDIES to help them grow and make a living at your music.
1. They help you make an "easy on the wallet" record to kick-start your merch sales and make you credible in the industry. TRUST me...you'll be hard pressed to find someone that can make the quality of a record for the LITTLE amount of money you have to invest.
2. They give you a web-presence. They'll help you get your music distributed in the most accessible market known to human-kind: CYBERSPACE!! Yesssss...
3. They will help you develop best-practices in business to help YOU grow YOUR career. They will not do it FOR you...I think this is where people have gotten disgruntled with them in the past...you WILL NOT BE AN OVERNIGHT SUCCESS.
I have been doing this for 18 years.....and only now am I beginning to see MODERATE succes.. Patience is a virtue...
Bottom line: They are a great PARTNER for indies...they can help you in many ways to become successful and YES...even a full-time artist!
In my humble experience you can trust TMG...They've always done for me what they said they would do and I know many artists with them that are hard workers that aren't looking for a handout who are very pleased with TMG...I am one them.
I highly recommend TMG to anyone who is serious about their music career.
Grace and peace to you all!!
Sunday, May 10, 2009
tate music group...not the same ol' sock-hop
Dylan said it...'the times they are a changing.' He wasn't talking about the music industry...but I am. I am constantly amazed at the changes and decisions happening on a weekly, and sometimes daily, basis. It seems that as soon as I get through with the articles, etc, from this week...they change and redirect so you never really know which way you are heading.
To be honest, I love it. Granted, I don't love things like that in any other area of my life but with my work in the music industry, I love it. I think it is because I see what we are doing on a daily basis here at Tate Music Group and it fascinates me to see what everyone else is doing or not doing to try and stay afloat, musically and financially.
One of the areas that is constantly changing and cannot be overlooked is the marketing and promotion of music. More specifically, the social marketing/networking side of music. This is something that we talk about all the time. I am constantly talking to potential artists about the importance of having a network of people that you are in contact/connection with so they can know the music, vision, and person of you as an artist.
In our internet society, the social networking culture is vital if you want to have any chance of making it. Why? Well, the old school way of 'pushing' an artist is going away...faster than anyone could have expected. Instead, the 'pushing' comes from the viral and grassroots marketing that can be helped, immensely, by social networking sites like myspace, facebook, and twitter.
One question that might come up is, "Why bother with it?" Well, it all comes down to connection with the listener. Music is an emotional thing. It can help you heal, forget, grow, laugh, relax, or rock...depending on what is on your playlist. Because of that, an artist needs to not only write/perform good music that connects with the listener but they need to keep that connection alive by letting the listener in on a little piece of who they are...or even what they are doing.
Who cares what Taylor Swift is getting at Baskin Robbins? Well, for starters, the thousands and thousands of followers she has on facebook and twitter alone. I am sure that Taylor doesn't always want to share everything...and she doesn't have to. But, as a very smart business-woman, she (or her people) realizes the importance of her letting everyone know that her favorite flavor is cappucino white chocolate chunk with blue sprinkles (just a guess).
You see, when Taylor posts or tweets about her favorite ice cream, her followers/fans know that little piece about her and they probably go and try that very same flavor...which is good for Baskin Robbins. Now, when Taylor mentions (or tweets) that her new album is coming out on pre-sale in 1 week...she has no problem getting those ice cream junkies to go buy the album. It is new-marketing at its finest.
Now for most artists (who aren't on the same level as Taylor Swift), this marketing can and should happen...just on a smaller scale. This is one of the things Tate Music Group focuses on as we work with our artists. You have to realize the importance of getting and staying connected to the people that loved your concert and the EP they got from your table. Now, you have to make sure that they stay connected and informed about new concerts and the upcoming release of your album...so they can go get it as soon as possible and 'be the first.'
And it wouldn't hurt to let everyone what your flavor is...
Monday, April 27, 2009
tate music group...setting our own price
I received this information from some of our Executive Staff. I have to say, when I read it, I was blown away. Not by the facts and numbers that are presented...I knew what to expect there. I was blown away by the candid-ness of this author...willing to share her 'fortunes' (or misfortunes) with anyone who is willing to read them.
Now, you may say, "What does a book deal have to do with my music career/contract?" A lot. Yes they are different in subject/product but not in nature. The basic principle has always been the same for the publisher/label - get as much as you can out of the 'artist'...and then get some more.
Please hear me...I am not trying to say that individuals or companies are crooks, cheats, etc...I am, however, saying that the system that has been in place for a long, long time is not friendly or warm to the artists (or authors) who create the brilliance they sell.
At Tate Music Group, our vision and purpose is to change this model and mindset. We want to be more concerned with working together with our artists, side by side, instead of walking on their backs to get to the end goal. Success usually comes with a price...but Tate Music Group (and Tate Publishing) are not willing to pay the same types of ethical costs that have plagued this industry for so long.
Instead, we are setting our own price...and the outcome is gain.
Here is the article:
Now, you may say, "What does a book deal have to do with my music career/contract?" A lot. Yes they are different in subject/product but not in nature. The basic principle has always been the same for the publisher/label - get as much as you can out of the 'artist'...and then get some more.
Please hear me...I am not trying to say that individuals or companies are crooks, cheats, etc...I am, however, saying that the system that has been in place for a long, long time is not friendly or warm to the artists (or authors) who create the brilliance they sell.
At Tate Music Group, our vision and purpose is to change this model and mindset. We want to be more concerned with working together with our artists, side by side, instead of walking on their backs to get to the end goal. Success usually comes with a price...but Tate Music Group (and Tate Publishing) are not willing to pay the same types of ethical costs that have plagued this industry for so long.
Instead, we are setting our own price...and the outcome is gain.
Here is the article:
A few years ago I made a promise to my writer friends that if I ever had a novel hit the top twenty of the New York Times mass market bestseller list that I would share all the information I was given about the book so writers could really see what it takes to get there. Today I’m going to keep that promise and give you the stats on my sixth Darkyn novel, Twilight Fall.
Here is the first royalty statement for Twilight Fall, on which I’ve only blanked out Penguin Group’s address. Everything else is exactly as I’ve listed it. To give you a condensed version of what all those figures mean, for the sale period of July through November 30, 2008. my publisher reports sales of 64,925 books, for which my royalties were $40,484.00. I didn’t get credit for all those sales, as 21,140 book credits were held back as a reserve against possible future returns, for which they subtracted $13,512.69 (these are not lost sales; I’m simply not given credit for them until the publisher decides to release them, which takes anywhere from one to three years.)
My net earnings on this statement was $27,721.31, which was deducted from my advance. My actual earnings from this statement was $0.
My advance for Twilight Fall was $50,000.00, a third of which I did not get paid until the book physically hit the shelf — this is now a common practice by publishers, to withhold a portion of the advance until date of publication. Of that $50K, my agent received $7,500.00 as her 15% (which she earns, believe me) the government received roughly $15,000.00, and $1594.27 went to cover my expenses (office supplies, blog giveaways, shipping, promotion, etc.) After expenses and everyone else was paid, I netted about $26K of my $50K advance for this book, which is believe it or not very good — most authors are lucky if they can make 10% profit on any book. This should also shut up everyone who says all bestselling authors make millions — most of us don’t.
Just as a side note - if this author would have worked with our parent company, Tate Publishing...the net earnings would have been almost 4 times as much. Just FYI.
Friday, April 24, 2009
tate music group...a buzz
That's right. A buzz. There is a buzz happening in the music world surrounding Tate Music Group and what we are doing with and for up and coming artists. This past week/weekend, some of our Executive Staff traveled to the Gospel Music Awards. They spent their time going to concerts, showcases, and interviews for our Artist of the Year, Jeff Chandler (who knocked it out of the park!). It was a great time for Jeff...and for TMG.
It seems that the music world just doesn't know what to do with Tate Music Group. Our president, Ryan Tate, was asked over and over again about how and why Tate Music Group works and what the secret to our success is. In fact, a good number of these questions were asked of him during an hour long interview he had with Billboard Magazine.
The secret is...there is no secret. Just a lot of vision, passion, and a ton of hard work. Tate Music Group has taken the best of the 'industry' and discarded the rest. We know how important it is for artists to retain their rights and freedoms. We know that artists want to have control over what they do. We know that artists can't do it all on their own and need help. And we know that so many channels won't work directly with artists...unless they have a label backing them up.
With all that in mind...Tate Music Group was started. TMG is able to provide the services, support, and opportunities that artists need to have a chance to make it in this industry. The difference is that, unlike so many other companies and labels, we walk side by side...and not on top of the artists we work with. Partnership is key for this to work...and it is working very well.
Another question that was asked a lot - "how is Tate Music Group so successful at a time when the music industry is struggling and in a decline?" The answer to that is hard work, incredible leadership, and great choices.
Allow me to take an example from a sport I love to do, cycling. The reason why Lance Armstrong is the greatest of all time isn't because he outsmarted the competition or had better equipment during the Tour de France. He is the greatest because he pulled away, during the mountain sections, when the rest of the pack tried to just maintain and not fall apart. He was willing to outwork everyone else...especially when everyone else was struggling to survive.
Similarly, the 'industry' is struggling...fighting the economy, piracy, unhappy artists, etc. Tate Music Group, on the flip, is growing, expanding, hiring...you get the idea. As a company, our leadership has kept us free from debt and placed us in a position to excell and change the face of the music industry. In fact, we are already seeing that happen...in Nashville of all places...
Every once in a while I talk to an artist who just isn't sure and tells me they want to "wait and see about us." Well, Tate Music Group is moving fast and picking up speed. I hope they don't miss the boat...
It seems that the music world just doesn't know what to do with Tate Music Group. Our president, Ryan Tate, was asked over and over again about how and why Tate Music Group works and what the secret to our success is. In fact, a good number of these questions were asked of him during an hour long interview he had with Billboard Magazine.
The secret is...there is no secret. Just a lot of vision, passion, and a ton of hard work. Tate Music Group has taken the best of the 'industry' and discarded the rest. We know how important it is for artists to retain their rights and freedoms. We know that artists want to have control over what they do. We know that artists can't do it all on their own and need help. And we know that so many channels won't work directly with artists...unless they have a label backing them up.
With all that in mind...Tate Music Group was started. TMG is able to provide the services, support, and opportunities that artists need to have a chance to make it in this industry. The difference is that, unlike so many other companies and labels, we walk side by side...and not on top of the artists we work with. Partnership is key for this to work...and it is working very well.
Another question that was asked a lot - "how is Tate Music Group so successful at a time when the music industry is struggling and in a decline?" The answer to that is hard work, incredible leadership, and great choices.
Allow me to take an example from a sport I love to do, cycling. The reason why Lance Armstrong is the greatest of all time isn't because he outsmarted the competition or had better equipment during the Tour de France. He is the greatest because he pulled away, during the mountain sections, when the rest of the pack tried to just maintain and not fall apart. He was willing to outwork everyone else...especially when everyone else was struggling to survive.
Similarly, the 'industry' is struggling...fighting the economy, piracy, unhappy artists, etc. Tate Music Group, on the flip, is growing, expanding, hiring...you get the idea. As a company, our leadership has kept us free from debt and placed us in a position to excell and change the face of the music industry. In fact, we are already seeing that happen...in Nashville of all places...
Every once in a while I talk to an artist who just isn't sure and tells me they want to "wait and see about us." Well, Tate Music Group is moving fast and picking up speed. I hope they don't miss the boat...
Monday, April 13, 2009
tate music group...the 4th thing
I received a letter from an artist who just signed with Tate Music Group. I am very excited that she is now a part of the TMG family for many reasons. First, she has a very beautiful voice and a lot of musical talent. Second, this has been a dream she has pursued for a very long time. And last but not least, she knows what it will take to make it to the next step. In other words...she gets it.
This is a very hard business to break into. Certain television programs, among other things, have given a false sense of ease regarding what it truly takes to find success. You have to be talented, you have to have incredible work ethic, and you definitely need to have what some would consider 'luck' (or maybe just really good networking...).
Another thing that is needed, though, to make this pursuit a true possibility is a strong team backing you up...helping to create opportunities and opening doors. This is something that so many indie artists just don't have. They have the first 3 but they are reluctant to move into a partnership with a label because of their fear, and rightly so, of losing their creative freedoms and their music rights.
At Tate Music Group, however, the artists we work with need not worry about that. One of the greatest parts about Tate Music Group is that our artists receive the benefits of the 4th thing (the team behind the artist and music) while maintaining their freedoms and control of who they are as artists. For me, hearing the stories I hear every week about bad contracts, etc...that freedom would be worth a lot.
I am so excited to see new artists join our TMG family. Obviously I am biased towards what we do and how we do it but, I have to be honest, I am constantly impressed at what we are able to do and offer the artists we are blessed to work with. It truly is an amazing thing to see our artists receive the 4th thing...without having to give up any of the other things that have gotten this far.
This is a very hard business to break into. Certain television programs, among other things, have given a false sense of ease regarding what it truly takes to find success. You have to be talented, you have to have incredible work ethic, and you definitely need to have what some would consider 'luck' (or maybe just really good networking...).
Another thing that is needed, though, to make this pursuit a true possibility is a strong team backing you up...helping to create opportunities and opening doors. This is something that so many indie artists just don't have. They have the first 3 but they are reluctant to move into a partnership with a label because of their fear, and rightly so, of losing their creative freedoms and their music rights.
At Tate Music Group, however, the artists we work with need not worry about that. One of the greatest parts about Tate Music Group is that our artists receive the benefits of the 4th thing (the team behind the artist and music) while maintaining their freedoms and control of who they are as artists. For me, hearing the stories I hear every week about bad contracts, etc...that freedom would be worth a lot.
I am so excited to see new artists join our TMG family. Obviously I am biased towards what we do and how we do it but, I have to be honest, I am constantly impressed at what we are able to do and offer the artists we are blessed to work with. It truly is an amazing thing to see our artists receive the 4th thing...without having to give up any of the other things that have gotten this far.
Tuesday, March 24, 2009
tate music group...endorsement from a man who knows
Our founder, Dr. Richard Tate, told us about a great comment he received about Tate Music Group from a close friend of his...who just happens to be a very big name in the music industry. This friend, Jim Halsey, is responsible (in all or in part) for the careers of such stars as Reba, Little Richard, Garth, The Oak Ridge Boys, Clint Black, James Brown, and countless others. Needless to say...he knows the business and when he hands out a compliment and an endorsement...you would do well to listen.
He told Dr. Tate that what we are doing here at Tate Music Group is much needed within the music industry. We provide the kind of service, team, and opportunity that artists need in order to find success and growth within the music industry. What most people find crazy is that we do and provide all this without taking away any rights (music or otherwise) from the artists we work with. Unorthodox? Yes. A better option than all the others? Absolutely!
I had the chance to meet Jim Halsey when he took part in judging the Tate Music Group 'Artist of the Year' Contest. It was a true pleasure to be able to talk with someone who has so much history and knowledge of this business. And I wasn't the only one to think this. After the contest, our artists had a chance to talk with Jim and pick his brain about what they needed to do better and how they should approach other aspects of their music career. It was a great site to see these artists soaking up the knowledge he was sharing. Cool stuff.
I guess that is why I feel so honored and happy at the comments that Jim made regarding Tate Music Group. It is great, and even inspiring, to know that what you are working hard for everyday, because you know it is the best thing for artists and their music, is being acknowledged by those who know the music industry as the way to go.
Now, if I can just get Jim to listen to my Nu-Jazz/Country album I've been working on...
He told Dr. Tate that what we are doing here at Tate Music Group is much needed within the music industry. We provide the kind of service, team, and opportunity that artists need in order to find success and growth within the music industry. What most people find crazy is that we do and provide all this without taking away any rights (music or otherwise) from the artists we work with. Unorthodox? Yes. A better option than all the others? Absolutely!
I had the chance to meet Jim Halsey when he took part in judging the Tate Music Group 'Artist of the Year' Contest. It was a true pleasure to be able to talk with someone who has so much history and knowledge of this business. And I wasn't the only one to think this. After the contest, our artists had a chance to talk with Jim and pick his brain about what they needed to do better and how they should approach other aspects of their music career. It was a great site to see these artists soaking up the knowledge he was sharing. Cool stuff.
I guess that is why I feel so honored and happy at the comments that Jim made regarding Tate Music Group. It is great, and even inspiring, to know that what you are working hard for everyday, because you know it is the best thing for artists and their music, is being acknowledged by those who know the music industry as the way to go.
Now, if I can just get Jim to listen to my Nu-Jazz/Country album I've been working on...
Sunday, March 15, 2009
tate music group...oh what a night
It has now been over 24 hours since the inaugural Tate Music Group 'Artist of the Year Contest' ended. And boy did it end with a bang! So many of us put in countless hours of planning, talking, changing, running, organizing, hoping, and praying to try and make this event a success. What we experienced Friday night was more than I think any of us, if we were truly honest, could have thought possible.
Don't get me wrong...we know we have tremendous artists and a 1st rate staff to put everything together...but, you have to look at the fact that this was the 1st, the inaugural, 'Artist of the Year Contest' and we were running in the dark (so to speak). I don't think we thought it could turn out as flawlessly (and wildly successful) as it did. Please hear me, I am in no way trying to throw out negativity...I am trying to shine light on our incredible staff, artists, and production team that put together an unforgettable performance event that will be very hard to beat in the following years.
Besides the incredible planning, production, and execution of the night's event...one of the things that I will take with me forever was the support and comradery I saw between all of our artists. That was truly a special thing. Sure, each of the finalists wanted to win the contest and take home the biggest prize...but you could tell that they were all routing for each other as well. At one point I heard that a few of the artists were in one artist's hotel room, playing an acoustic guitar and singing the songs that influenced them. That kind of connection is special...especially since it happened within about 36 hours.
In case you haven't heard, Jeff Chandler was the winner and is the Tate Music Group 'Artist of the Year.' We are so happy for Jeff and his family and we are excited about what this year is going to bring him. We are also excited about the other finalists: SallyJane, Ron Walters, The Cliftones, and Sarah Scharff. They are all tremendous talents and have very, very bright futures ahead of them.
Standing around after the show, I was able to hear some of the commentary made by our judging panel (which consisted of some very influential music industry professionals). The consensus was the same. It was hard to pick a winner because every one of the artists gave a tremendous performance. It was also unanimous that the future for these artists is as bright as they want it to be.
I am so glad that Tate Music Group can be a major part of helping them shine.
(If you missed the show...you can check out a replay here. Enjoy.)
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