I received a letter from an artist who just signed with Tate Music Group. I am very excited that she is now a part of the TMG family for many reasons. First, she has a very beautiful voice and a lot of musical talent. Second, this has been a dream she has pursued for a very long time. And last but not least, she knows what it will take to make it to the next step. In other words...she gets it.
This is a very hard business to break into. Certain television programs, among other things, have given a false sense of ease regarding what it truly takes to find success. You have to be talented, you have to have incredible work ethic, and you definitely need to have what some would consider 'luck' (or maybe just really good networking...).
Another thing that is needed, though, to make this pursuit a true possibility is a strong team backing you up...helping to create opportunities and opening doors. This is something that so many indie artists just don't have. They have the first 3 but they are reluctant to move into a partnership with a label because of their fear, and rightly so, of losing their creative freedoms and their music rights.
At Tate Music Group, however, the artists we work with need not worry about that. One of the greatest parts about Tate Music Group is that our artists receive the benefits of the 4th thing (the team behind the artist and music) while maintaining their freedoms and control of who they are as artists. For me, hearing the stories I hear every week about bad contracts, etc...that freedom would be worth a lot.
I am so excited to see new artists join our TMG family. Obviously I am biased towards what we do and how we do it but, I have to be honest, I am constantly impressed at what we are able to do and offer the artists we are blessed to work with. It truly is an amazing thing to see our artists receive the 4th thing...without having to give up any of the other things that have gotten this far.
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